Blizzard Backtracks, Renames Launcher Blizzard Battle.net

Earlier this year, Blizzard announced that they would be retiring the Battle.net brand. The company claimed that "there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net." The renamed launcher was titled Blizzard App. The move was met with indifference by new players and derision by old fans. In the end, the [...]

Read more

Destiny 2 PC to Launch Exclusively on Battle.net

destiny 2 banner

Blizzard is welcoming another game to the Battle.net family, and the game is none other than this year's highly anticipated first-person shooter Destiny 2. Developed by Bungie but published by Blizzard's sister company Activision, Destiny 2 marks itself as the first non-Blizzard game to release on the Battle.net platform. A recent Blizzard news post details the decision to launch Destiny [...]

Read more

The Battle.net App Is Now The "Blizzard App"

Last September, Blizzard Entertainment announced that it would be retiring the Battle.net moniker and replacing it with generic "Blizzard" branding for all of its products. At the time, the company stated that its reason for doing so was that "there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls—Blizzard and Battle.net." It's a pretty [...]

Read more