Microsoft Open To Acquiring More Studios After Activision Blizzard Says Phil Spencer
Microsoft is looking to acquire even more studios even as it works to finalize its $75 billion acquisition of Activision Blizzard. In an interview with CNBC’s Squawk Asia, Microsoft Gaming CEO Phil Spencer said that they’re open to acquiring more video game studios to remain competitive with other big-name video game companies like Sony and Tencent, both of which have snapped up several smaller studios over the past few years.
“This is such a competitive market, I don't think we get to press pause on anything,” Spencer said. “Tencent is the largest gaming company on the planet today, and they continue to heavily invest in gaming content and game creators.”
“Sony is a larger business than we are in gaming today, and they continue to invest. It's a highly, highly competitive market,” he added. “The executive concluded, "We strive to be a major player. We want to deliver great content for our players, and we're going to remain active.”
Embracer Group and Enad Global 7 are also looking to secure their foothold in the video games market with multiple acquisitions in the course of a few months. Spencer, however, insisted that they have no plans to acquire Discord saying that he’s content with the collaborative relationship that they have with the company. Although, they might be looking to expand into the JRPG market, which Spencer notes is currently dominated by Sony and Nintendo and has been particularly challenging for Microsoft to enter.
Spencer also revealed that they’ve been talking with Japanese developers to build working relationships with them that will meet Microsoft’s needs. He also said that they don’t plan on increasing the price of next-gen Xbox consoles following the recent PlayStation 5 price hike across the globe.