Microsoft Plans To Place Third-Party Ads In Its Free-To-Play Xbox Games

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Microsoft is looking to earn a few extra bucks in its free-to-play titles aside from what they’re already getting from microtransactions. The tech giant is reportedly looking into placing ads in some of its Xbox games to generate additional revenue. According to GamesIndustry.biz, Microsoft plans to create a private marketplace where selected brands and companies can purchase ad space for [...]

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Epic Games’ Fortnite Ukraine Charity Campaign Has Raised Over $100M

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Epic Games, in partnership with Microsoft and the Fortnite community, has raised over $100 million which will go towards humanitarian relief efforts in war-torn Ukraine. The funds were raised from all the proceeds from the PC, Xbox, and mobile versions of the popular battle royale shooter since March 20th. “Epic is committing all its Fortnite proceeds from March 20, 2022 [...]

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Activision Blizzard Shareholders To Vote On Microsoft Acquisition Next Month

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Microsoft’s acquisition of Activision Blizzard might just be the lifeboat that saves the company from drowning in controversies and scandals. But, that’s assuming that the deal goes through at all. ABK’s shareholders will still need to vote on the deal before both parties can proceed with the acquisition. According to the Board of Directors, the merger has been unanimously deemed [...]

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Electronic Arts And Microsoft Cut Sales To Russia, Hi-Rez Funnels Russian Revenue To UNICEF

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Electronic Arts, Microsoft, and Hi-Rez Studios have joined other video game developers and companies in protesting Russia’s invasion of Ukraine. EA and Microsoft have cut all ties with the invading country while Hi-Rez is taking a more practical route to show their support for Ukraine. In addition to removing the Russian and Belarusian teams from NHL 2022 and their FIFA [...]

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Activision Blizzard Is Getting Sued By Shareholders Over Microsoft Acquisition

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Activision Blizzard just can’t seem to catch a break. The controversial video game company is now facing two new lawsuits that revolve around its ongoing acquisition deal with Microsoft. The lawsuits were filed by shareholders Kyle Watson and Shiva Stein against both the company and its board of directors According to Polygon, the lawsuits claim that the financial information that [...]

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Warren Buffet Bought 14.7M Activision Blizzard Shares Before Microsoft’s Announcement

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Microsoft’s plans to acquire Activision Blizzard for $69 billion has done wonders for the Call of Duty publisher’s stock prices. ABK’s stock prices went from an all-time high of $103.81 USD in February 2021 to just $57.36 USD in December 2021 amid the workplace scandal that rocked the company and the poor performance of existing IPs. Stock prices have since [...]

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Microsoft Will Continue To Support Activision Blizzard Games On The PlayStation

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Microsoft’s ongoing acquisition of Activision Blizzard has PlayStation players concerned that the company might pull their favorite games from the platform. Microsoft, however, maintains that they will continue to support Activision Blizzard games on Sony’s family of consoles even after the deal pushes through. “To be clear, Microsoft will continue to make Call of Duty and other popular Activision Blizzard [...]

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