Discord Product Manager Confirms Expansion Of Controversial Monetization Model

Discord’s monetization plans had sparked various concerns among the video game community since it was first announced back in December. The messaging platform’s proposed subscriptions plans included new channel-specific features such exclusive perks, roles, and other benefits for subscribers that naturally raised questions about potential abuse and the potential for expanded monetization strategies in the long run.

The community’s concerns have been justified as Product Manager Derek Yang announces an expansion of the subscription feature. The expansion includes the addition of new monetization features such as new features for subscribers and a tiered pricing system for those who want added benefits.

Discord recently kicked off a beta program for the new subscriber system, granting exclusive access to early content, behind-the-scenes drops, bonus media, and even exclusive memes and wallpapers. The company also plans to expand the monetization system even further for certain servers to offer a digital storefront for purchases like wallpapers and guides, as well as a purchasable premium role granting access to gated channels and perks.

However, server operators and owners will need to pay to access these features with options to subscribe to multiple tier templates ranging from $4 to $10 a month.

Yang highlights these features as a means to pamper subscribers and generate revenue for community management, citing subscription success stories like that of Valorant streamer Woohoojin, who reportedly earns $16,000 a month through his Club Banana server that offered voluntary subscription perks.

While some users view these tactics as similar to Patreon support for creators in other fields, others express worries about potential exploitation, comparing the move to anti-user policies implemented by platforms like Twitter and Reddit.

With traditional MMO forums increasingly being replaced by third-party communication platforms, Discord’s new monetization schemes may end up pushing users away instead of drawing in. How the community will accept the new monetization system when it actually goes live though remains to be seen.