RuneScape Merchandise Store Now Accepts Bonds

With over 350,000 bonds bought and bartered away by players every month, it's almost like they're becoming a form of currency or something. A press release sent out today states Jagex have decided to take it a step further and accept them as real, actual currency on RuneScape's merchandise store. Players have been able to use bonds to buy their tickets to RuneScape's fan festival but allowing players to buy actual merchandise from a third-party with an in-game bond is unprecedented. Supposedly half of all players that bought tickets this year have used bonds. Some players have paid for the rest of their trip in bonds! I'm not sure how that last part works or how many bonds it might take but the press release states it clearly.

It will be interesting to see if this sparks similar moves with other companies that sell subscription alternatives as in-game items.