NetEase Games Confirms Western Version Of Onmyoji
Onmyoji is ridiculously popular in Asia right now. NetEase Games' breakout hit shot up into the top grossing charts on both the App Store and Google Play in China practically the moment it was released. Despite only being available in Chinese, it also saw considerable popularity in Australia, New Zealand, and other regions that primarily speak English. Furthermore, NetEase announced yesterday that the game has become one of the top grossing games on the App Store in both Hong Kong and Taiwan, as well.
In the aforementioned announcement, NetEase also announced some of its plans for the game's future. This spring, a version of the game that is localized for Hong Kong, Macao, Taiwan, and Southeast Asia will go live. Perhaps more importantly, however, the company confirmed that, in the future, they intend to develop an official English version that will be released in both North America and Europe.
NetEase Games Senior Marketing Director Jia Hai Mo had the following to say about the future Western release.
Promotion to Europe and the United States may encounter more barriers to Eastern and Western culture, but we have high-quality content of the game with confidence. We will use the most appropriate way to meet the demands of users, not just do a simple language translation, there will be many details in it.
NetEase has yet to announce any further details about the future Western release. At this time, all we know is that it will be happening and that NetEase intends to properly localize the game for our market.