Ubisoft Sees Potential In Blockchain Technology, Invests In Blockchain Gaming Company
It looks like NFT and blockchain technology will soon be making its way into mainstream gaming as French video game giant Ubisoft announces their recent investment in a blockchain gaming company called Animoca Brands. The company also revealed vague plans to use blockchain technology in future games, paving the way for other big-name companies to do the same.
Ubisoft CFO Frederick Duguet talked about the possibility of new types of monetization in play-to-earn games and its potential to usher in a new chapter for the company. “[Blockchain technology] will enable more play-to-earn that will enable more players to actually earn content [and] own content, and we think it’s going to grow the industry quite a lot,” Duguet said during their 3rd quarter earnings call.
The popularity of NFT and blockchain games have been on the rise in the past few months in spite of the bad rap they get due to the platform’s detrimental effects on the environment. A major player in the industry actively promoting the technology might just be the push that other video game companies need to start investing in it themselves, regardless of the possible community backlash.
Valve recently took a stand against NFT and blockchain games by unceremoniously removing them from the Steam storefront. Epic, on the other hand, says that they’ll allow blockchain games provided that they adhere to the required laws.
