DFO Introduces... Employee Weight Loss Campaign?

In possibly the weirdest MMORPG contest I've ever seen, Dungeon Fighter Online has introduced a contest... not necessarily for the fans as it is with the fans.  DFO's Facebook states:  "Due to frequent overtime work days and nights, Jerry's (an employee we assume) eating habits got quite bad."

It would seem that Jerry had gained 20kg (44lb) in less than a year period and the folks over at DFO are worried about him.  In order to push him towards weight loss and to encourage the DFO community to cheer Jerry on, for every month that Jerry loses 11lbs, DFO players will get burning FP or valuable items.  On top of this if he loses 60 lbs by November, DFO players will gain a mystery item and there will be a cash shop discount based on the amount of total weight that Jerry loses.

I suppose we should all support Jerry, and maybe even get up from our computers and join him on his quest!

Below is... an actual picture from the DFO facebook:

You can see the official post here.