Shroud of The Avatar Unveils First Player Owned Town

Shroud of the Avatar, an MMORPG by the creator of Ultima Online has unveiled their first player-owned town, PaxLair.  Player owned towns feature custom naming, themes, music and access permissions, truly allowing a player to live the noble dream.  According to the post on the Shroud of The Avatar website, players will also be able to create NPC names and stories as well as determine the size and number of lots.  The online store currently features 7 options for prospective landowners, starting with the Holdfast at 750 USD, all the way up to the Player Owned Metropolis for 5000 USD... quite the investment.
SotA_PaxLair_DevMap_1

You can see the official announcement and store pages here.